Dec 19, 2017
Sarah Bird, the CEO of Moz, shares some stories about how Moz got started and where it is headed. In particular, she talks about her perspective on the how businesses should think about the role of SEO in their portfolio of digital marketing services. One important factor is the recognition of how people emotionally...
Dec 12, 2017
J.P. Cummins, an expert on Blockchain and BitCoin, describes what blockchain technology does, how it has evolved alongside BitCoin, and what SEOs should understand about how it can change transactions in the near future.
JP also describes a few examples of how blockchain technology is being applied to paid marketing...
Dec 5, 2017
Alexis Sanders from Merkle (merkleinc.com) provides an excellent overview of structured data and why it matters for SEO. She describe how to get started with schema markup and various applications of using structured data on your site. She also describes the use of a markup generator tool available...
Dec 1, 2017
Britney Muller, Moz's in-house SEO, joins MozPod in our first installation of 'Two Peas in a Pod" where we discuss recent news about Search Optimization. In this episode, Britney shares details about a recent article published by A.J. Ghergich called "Large-Scale Study: How to Rank for Featured Snippets in 2018"
This...
Nov 29, 2017
Kevin Indig is an SEO expert working at Atlassian and deeply involved in the startup community in Silicon Valley. Kevin shares his perspective on how startups and entrepreneurs can use SEO to launch and grow their businesses. He provides a great overview of best practices and things to avoid.
During the podcast...