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Learn best practices from real SEOs.  

Jun 12, 2018

Kate Morris of discusses how to use content to improve the performance of your eCommerce site. She shares some interesting ways to segment content, align it with search intent, and measure the impact. Kate has over 15 years of experience in search marketing and it's great to get her perspective as an expert in paid marketing where everything comes down to conversion rates. She is interviewed by host Brian Childs.